Free marketing tools for startups to survive during COVID pandemic

It is great to see that many service providers cannot stand aside while businesses and marketers face problems due to the pandemic. Some of you have already received notifications from services you are using now about discounts or extended free trials. We have prepared a list of marketing tools you can use for free as want you to be able to continue your activities and believe that we can help you stay afloat.

Free Social Media tool by SEMrush

Social media is becoming the core communication channel in these times of social distancing. This is why SEMrush is opening free access to the full functionality of its Social Media Toolkit starting April 1, 2020.

Now you can track your competition and schedule posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business, edit images right in the interface and bulk schedule social media posts. You can also make free use of posting videos on Facebook. Right now, people are watching more videos than usual, so use this to help your customers solve the problems they’re facing.

Ad credits for Google Ads

Google wants to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why they’re giving SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. 

Free lead generation by Oppty

Oppty is a lead generation and prospecting solution for digital marketing agencies and freelancers. To help you get through the rough times and scale back up as soon as possible, there is a free access to Oppty starting March 30.

With its help, you can obtain qualified business leads in different industries and locations across the US and UK. If you are willing to keep your business running, this can help you get in contact with businesses right away. Otherwise, this data will let you jump straight into work when you’re ready to start expanding your client base again.

No email limits and free products by HubSpot

To help businesses adapt, HubSpot is making meetings, quotes, e-signature, and 1:1 video creation tools completely free for 90 days from activation. 

During this time of change, businesses need to keep in regular contact with their customers and stay connected to their communities. Therefore, for the next 90 days, HubSpot is suspending marketing email send limits for Marketing Hub Professional and Enterprise customers, and increasing limits on calling to 2,000 minutes/month for Starter and Professional customers of Sales Hub and Service Hub.

Price relief by Mailchimp

Mailchimp announces $10M Price Relief Fund to support small business customers. They’re giving $10 million in Mailchimp service to small business customers who want to continue using Mailchimp’s platform but need some financial support during the COVID-19 crisis. Current customers who have 25 or fewer employees in categories including restaurants and hospitality; brick and mortar retail; travel and leisure; entertainment; health, beauty, and wellness; and other select Main Street businesses are eligible for up to three months of free Mailchimp service. Eligible small business customers can fill out this form to request funding.

Free Social Media Management by Hootsuite

Hootsuite announced that it will provide free access to its Professional Plan to nonprofit organizations and small businesses most impacted by the COVID-19 crisis. Through July 1, 2020, businesses and organizations can use Hootsuite to engage with their audiences, create content efficiently, manage crisis communications, and access a library of social media training courses free of charge. In the hope small efforts can help make a big difference, Hootsuite has also created an employee gift card matching program in support of the communities around Hootsuite’s global offices.

Free Customer Engagement Tools by Freshworks

If you’re a small business with less than 50 employees, Freshworks is giving you free and unrestricted use of customer engagement tools, Freshchat and Freshcaller, for the next 6 months.

Free data insights by Tableau

Small business teams can use Tableau Desktop and Tableau Prep FREE for 3 months. This is a challenging time for businesses and leaders across the world. Tableau enables organizations of all sizes to get quick data insights to fuel better decisions, build trust and confidence across their business, and drive resilience in the face of constant change.

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