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Connected Recruiting: A Bullhorn Methodology

Engage with your talent throughout all four steps of the recruitment process

Connected Recruiting is a strategy that empowers recruitment agencies to engage throughout all four steps of the recruitment process. By leveraging Connected Recruiting best practices, staffing firms can ensure an incredible experience for their talent, create an ever-growing and consistently engaged talent pool, and lower their cost of talent acquisition.

Where does Connected Recruiting come from?

Connected Recruiting comes from a need to overcome the challenges being faced by Bullhorn CRM and ATS users. Namely, the need to engage talent at every stage of the talent lifecycle. 

The importance of this from the candidate’s perspective was highlighted by Bullhorn’s recent GRID Talent Survey of over 2,000 permanent, freelance, and temp workers in North America and the UK. It showed that 70% of candidates want human interaction during the search and placement process.

Shortage of talent is a big challenge for recruiters. In fact, 63% of agencies think it’s their biggest challenge, according to LinkedIn’s Top 100 Hiring Statistics 2022. So that begs the question: How can you consistently engage with talent throughout the stages of the recruitment process in a way that gives you an advantage in an evermore competitive market?

That’s where Connected Recruiting comes in.

Bullhorn’s new methodology is designed to empower recruiters to engage with talent during all four recruitment process stages. The aim is to deliver on what 70% of candidates want: human interaction. Moreover, it’s about treating your talent database not as numbers, but as a community.

“Treat your database like a talent community. They are people, not numbers, so deserve to be treated as a community.” – Art Papas, founder and CEO, Bullhorn

How Connected Recruiting transforms the talent lifecycle

By implementing Connected Recruiting you can optimise the four steps of the recruitment process. Then you can test and tailor the strategy, fine-tuning it to suit your needs. This enables you to transform each step of the talent lifecycle, thus improving both the talent and client experience.

This is what Connected Recruiting looks like at each stage:


The first of the four steps of the recruitment process is where it’s imperative that you pull candidates in through various channels and follow up straight away to avoid losing them. This enables you to get more from your job board spend and improve the candidate experience from the get-go.


This is the stage of the recruitment process is where it pays to be targeted. When effectively engaging with new candidates and those already in your database, timing is important, and using the right message at the right time for the right opportunities will deliver results. You will see increases in conversion rates from your existing database and re-engaged candidates in your ATS. Not to mention a decrease in your cost of acquisition.


Think of your ideal candidate journey from application through to the first few weeks at the company, and deliver it. Frequent and impactful interactions increase your retention rate, and the resulting seamless experience creates a positive client and candidate experience. 


Building strong relationships with your talent enables you to easily engage them for their next role. This increases your ability to engage them through multiple channels and extend their assignment or redeploy them. Doing this with all your active candidates extends your talent pool, creating a lasting community that produces more referrals and satisfied clients.

The benefits of introducing Connected Recruiting to your talent lifecycle

A more engaged talent community

Create a community through targeted and impactful engagement, prioritising the right candidates, at the right time, with the right message, and for the right opportunities. By doing this, Conexus has been able to achieve an average response rate of 10%.

Lower acquisition costs

Make more placements from your candidate database and achieve more with your existing job board spend through consistent communication from the very beginning. A good example of this is Allen Recruitment, who, by implementing Connected Recruitment, is making 60% of placements from its existing database.

Higher redeployment rates

Improve the candidate experience and increase candidate satisfaction and redeployment opportunities by providing a seamless end-to-end onboarding experience. This has enabled Signature Consultants to enjoy a redeployment rate of 30%.

More satisfied candidates

Meet the demands of 70% of candidates and deliver consistent quality interactions that build stronger relationships with your talent and provide your clients with a high-quality talent community.

How to implement Connected Recruiting

Start with your existing talent lifecycle

Evaluate which of your current processes yield results and which ones need work. This will enable you to, as Bullhorn puts it, ‘Define what is important to your organisation,’ and ‘Design your business around people and experience.’

Make sure everyone is on board

Transforming the stages of the recruitment process to engage talent, maximise the potential of your community, and keep all parties satisfied takes a concerted effort. Ensuring all your recruiters understand the process is key to the consistent delivery of Connected Recruiting.

A/B test to find strategies that work for you

There’s no such thing as a one-size-fits-all strategy. That’s why it’s important to A/B test and incorporate what you learn into your process. Feedback from your candidates and clients should play a key role. 

Always assess your levels of success

Measuring success is always important when implementing new methodologies. So when creating your Connected Recruiting plan, make sure assessment checkpoints are built in.

In simple terms, Connected Recruiting is an ongoing effort to keep talent engaged, candidate pools full, and clients happy. Bullhorn integrations such as PitchMe can empower you to achieve these goals by automating the tasks that prevent you from making the most of your talent community.

To find out more, book a demo with us.

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