New Year Resolutions for a Startup in 2022
A survey of over 2,000 UK adults, commissioned by GoCompare, found that two out of five (40%) plan to make resolutions for 2022. Being healthier and happier is on the agenda for many, with other goals including getting fitter, changing diets, and taking up a new sport.
Small business owners often go into the new year with the goal of strengthening and expanding their business. Like all new year’s resolutions, these plans can be limited when business owners are hit with the day-to-day challenges of life. However, there are some realistic resolutions that startups can set and achieve in 2022.
Here are some ideas based on the 2022 startup trends predictions. Get inspired or share your own resolutions with us in the comments below or via PitchMe’s social media!
Set realistic goals for your startup
Setting New Year’s resolutions is easy. It’s sticking to them that’s the hard part. Of those who make resolutions, only 8% achieve them. So what can you do differently this January to ensure that your New Year’s resolutions last? Well, the secret is setting realistic goals.
While it may seem like the whole point of setting business resolutions is to be super ambitious, sometimes it can help to take a more realistic approach. While many people like to organize their homes during the new year, you can choose to organize your business. And the key to any good organizational system is to create realistic processes. It’s easy to get swept up in the excitement of a fresh new year and to have your sight set on major changes.
Make your business more sustainable
2022 will bring a renewed focus on the environmental, social, and governance impacts of businesses. It doesn’t stop with consumers and the products they purchase. This trend is taking root for employees as well, with younger generations wanting their employer’s values to match their own. “It’s critically important to them that they are working somewhere where the impact of what they do on the world is accounted for. And that is a change from many generations in the past,” says Sequeira for Fast Company.
Prioritise company culture and employer’s well-being
If your small business relies on the work of your employees, then focusing on building a good company culture is a fantastic resolution for 2022. Employees that feel engaged and inspired at work are 125% more productive than simply “satisfied” employees. Having a strong company culture that makes employees feel appreciated, respected, and as if their career development matters is a great way to boost employee engagement and loyalty.
Consider surveying your staff on what changes they would like to see culture-wise. Then work toward developing a company culture that reflects your business’s values and prioritizes the needs of your staff. Happy employees are good for business, after all.
Research new tools and technologies
We love to work hard, but let’s also work smarter! There are plenty of tools to maximize productivity within your company and to make some tasks easier on your team. Do your research and find out which tools would meet your company needs. It’s all about working hard but simplifying the process and making it more efficient. These tools can take a lot of stress off of your team and yourself.
Technology makes our lives easier every day, but are you using it to its full potential for your business? Look for areas of your business that you can automate. There is software that can make processes such as invoicing, managing inventory, customer service, bookkeeping, sales, and more an automatic occurrence you no longer need to worry about. Not only does this cut down on the chance of manual errors, but it also frees up time in you and your staff’s schedules to tackle other important tasks.
One of the tools you might be interested in can be our platform – PitchMe! We are a skill-based talent platform where startups can hire based on their skills, not employment history! You can match candidate’s qualifications to the job you are advertising and save money and time! Forget endless CV screening and expensive recruitment tools, try PitchMe for free!
Refresh your marketing plan
Keeping up with innovative marketing techniques is essential for the growth of your company. Find out what the new marketing methods are and start implementing them. If for some reason what you see is not something that you think would work for your business, you need to be innovative and have a meeting with your team about marketing strategies that are new and exciting and would help build your business even more.
Expand your network
There’s nothing like talking to other business people for sparking new ideas, refine old ones, and make contacts. Whether it’s a group specifically designed for networking or an organization dedicated to a particular type of business, in person or over the internet, making the effort to be a part of a group will revitalize you and your business. Approaching networking events with a strategy will make your next time out a more successful experience.
When you’re swamped with work and trying to check off your must-do list, it can be difficult to visualize adding anything that won’t have an immediate impact on your business to your already overpacked schedule. This is why a good resolution for 2022 is to continue expanding your network.
If you make an effort to make a new connection once a week or monthly, you improve the odds of finding a new business lead, learning some valuable trade intel, or creating a strong professional relationship. The more you network, the more results you’ll see. Schedule networking on your calendar like any other to-do to ensure it becomes a priority and not an afterthought.
Drop what’s not working and move on
All products aren’t going to be super sellers, all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique, product, or business relationship isn’t working for you, stop using it. Don’t invest a lot of energy into trying to make the unworkable workable. Move on. Something better will turn up.
Gather feedback from your team at every level in your company and from your customers. Listen to their needs and figure out what’s working and what is not working within your business. You must get rid of whatever is not working and figure out a way to make it better for the team and the customer. Worrying about old problems and old procedures that just don’t make sense within your company anymore is a waste of your time, your team’s time and your company’s time in general.
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